The founder of the brand is part of the Antwerp Six, a group of avant-garde fashion designers who graduated from the Royal Academy of Arts. Dirk Bikkembergs has created provocative, innovative and energetic collections for the modern man - strong, healthy and virile. Under his leadership, the brand organized fashion shows in the soccer stadiums of Milan and Barcelona and became a pioneer in sports fashion. Dirk Bikkembergs has been the official designer of Inter, the famous Italian soccer team, and has worked with the Spanish team Malaga and the Slovenian soccer team. In 2018, Bikkembergs was chosen as the official partner of the Russian Football Federation in the category of conventional clothing. Dirk Bikkembergs' motto: "Mens sana in corpo sano" (a healthy mind in a healthy body). The brand is aimed at modern and dynamic men who want a contemporary fashion style. Lee Wood, a British national, has been creative director of Dirk Bikkembergs since 2016. He graduated from Berkshire College in London with a degree in Art and Fashion Design. Based in Milan since 1998, he collaborated with some of the most famous fashion brands before setting up his own label a few years later. A talented designer, he successfully continues the tradition of the prestigious Dirk Bikkembergs brand, reestablishing the link between fashion and the world of soccer.